Media Markt - World of products

Exploring Tomorrow: How Media Markt Transformed Employee Engagement with Virtual Reality

How Media Markt implemented VR in their organization

Media Markt is a multinational business with over a thousand shops in Europe. With an experience of more than 40 years, Media Markt sells consumer electronics like household products (vacuum cleaner, stand mixer,..), televisions, music gear, games, laptops and tablets and many more.

Every year Media Markt organizes a come-together where employees can test and learn about upcoming products that Media Markt is going to sell.

Due to corona they couldn’t have this event, so we stepped in with our custom VR solution.

A Virtual World gave Media Markt:

1

A way for their employees to interact without physical contact

A virtual environment means that people can see each other and interact with each other, without being in the same room, which was very important during the Covid pandemic.

2

An easy way to experiment with new techniques and technologies

With this project, the doors have been opened to potential future VR experiences to bring people across the world together without the need to travel.

3

An opportunity to dive into a more fantastical experience

VR makes it possible to go beyond the easily achievable and realistic, towards futurism and environments that one can't find on earth.

Our solution

As we were all in the same situation due to corona we saw an opportunity to give the employees of Media Markt an open world where they could roam freely. Inspired by the novelty of their products, we gave their world a futuristic twist where players would be in space, and travel from place to place using space shuttles.

The employees got to visit numerous residential pods with a different product in each one.
Here, they got to interact with the products, read about them, and watch a video about them.
Afterwards, there was a little surprise in the form of a fun zone where employees could fight flying robots.

Case movie

The results

We feel fulfilled by giving the employees of Media Markt a chance to roam free and also organizing their annual come-together. The set-up of the virtual world is timeless so it can be updated whenever they like and opens the door to connect the Media Markt community across Europe.

We are certain that this solution is not only for circumstances like corona but it can also be used as a team building with colleagues from other countries and contribute to relationships and the growth of Media Markt.

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